Responsive Web Design: What You Need to Know

Responsive web design (RWD) is essential for businesses looking to reach a wider audience and provide an enhanced user experience. But what exactly does responsive web design mean, and how do we create responsive websites? All will be answered in this article, where we delve into the universal principles of responsive web design, as well as focussing on specific platforms that excel in this arena.

What is Responsive Web Design?

Responsive web design refers to creating websites that adjust and display well on different devices and screen sizes. This involves using flexible layouts, grids, and media queries to ensure a seamless user experience, regardless of the device used to access the site.

Responsive Web Design

Why Responsive Web Design Matters

Responsive web design is crucial as it allows content to adapt seamlessly, improving usability and accessibility. Responsive websites lead to lower bounce rates, higher search engine rankings, and increased conversion rates.

Enhanced User Experience

According to Google, 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. As you can see, an unresponsive website results in the loss of potential customers, which is bad for business. On the other hand, a responsive website provides users with a consistent and user-friendly experience, regardless of the device they're using. This leads to longer visit durations and reduced bounce rates.

Improved SEO

Google currently dominates the worldwide search engine market controlling over 90% market share, whilst 58% of worldwide website traffic comes from mobile devices - you can see why businesses need to adopt a mobile-first approach. In addition, Google measures your website’s mobile friendliness as part of your website’s SEO, so it has a direct impact on your search rankings, and in turn, your business’ health. As a result, responsive web design is vital to improving your site's visibility, leading to higher search engine rankings and more traffic. If you want to learn more about SEO, then check out The Complete SEO Guide.

Increased Conversion Rates

Website conversion rates generally have quite a bit of variance depending on industry and business model, but an average conversion rate across industries ranges between 2.35% and 5.31%. By designing a responsive website, you improve user navigation and interactivity, increasing the chances they convert.

Creating a Responsive Website

Mobile-first Approach

Start designing for the smallest screens first, then progressively enhance the design for larger screens. This ensures that the user experience is optimised for mobile devices, which are increasingly the primary means of internet access for many users.

Flexible Grids and Layouts

Utilise CSS frameworks like Bootstrap or Foundation to create flexible grids and layouts that adapt to different screen sizes.

Media Queries

Use media queries to apply different styles based on the device's characteristics, such as screen size, orientation, and resolution.

Media Query

Image Optimisation

Compress and optimise images to ensure quick loading times on mobile devices. Consider using responsive image techniques to serve appropriately sized images.

Responsive Web Design Across Various Platforms


WordPress offers a wide range of themes, both free and premium, that are inherently responsive. Customisation options and plugins further empower designers and developers to fine-tune the design for a perfect responsive fit.


Webflow is a visual web design tool that allows designers to create responsive websites without writing code. Its canvas-based approach and use of Flexbox and Grid systems make it easy to design layouts that adapt intuitively to different screen sizes.


Responsive web design is essential for providing a seamless user experience across all devices. By following the principles outlined in this guide, your business’ website can be accessible and functional on desktops, laptops, tablets, and smartphones. Platforms like WordPress and Webflow provide additional tools and features to streamline the process. 

Looking for a Responsive Website?

Ready to take your business to the next level with a responsive website? Contact us for a complimentary call, where we can discuss your unique needs and start building a digital presence that propels your business forward.