Pre-Call Questionnaire

To schedule your discovery call, please complete the 8 sections below.

1. Contact Details

2. Business Info

3. Revenue & Financials

4. Sales & Clients

5. Projects & Industry Details

6. Future Goals & Challenges

7. Marketing & Online Presence

8. Additional Comments

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Web Design
2 min read

Style Guides: Your Secret Weapon for Brand Consistency

Have you ever noticed inconsistencies in a brand's communication? Maybe a website uses a modern, minimalist design, while their social media posts have a busy, cluttered aesthetic. This lack of cohesion can confuse your audience and dilute the brand message.

Enter the style guide: your secret weapon for brand consistency.

Why Style Guides Matter

A well-crafted style guide ensures a brand speaks with one clear voice across all platforms, from websites (especially Webflow creations!) to brochures and social media. This benefits both you and your clients:

  • Brand Clarity: Consistent voice and visual identity build brand recognition and trust.
  • Client Confidence: Clients appreciate knowing their brand message is being delivered accurately and professionally.
  • Efficiency: A style guide saves time by eliminating internal debates about formatting, tone, and visuals.

Client-First, Focused on Webflow

Here at Wheatley Digital, we take a client-first approach, and our style guide reflects that. We focus on the following key areas, with a particular emphasis on Webflow websites:

  • Voice and Tone: We define the personality we want to project for each client. Is it friendly and approachable, or formal and authoritative?
  • Writing Style: We establish guidelines for things like grammar, punctuation, and preferred terminology.
  • Visual Identity: Our style guide includes logos, colour palettes, fonts, and image styles to ensure a cohesive presentation across all platforms, including Webflow websites and any offline materials.
  • Webflow-Specific Elements: We define how to use things like symbols, interactions, and animations to create a consistent user experience across Webflow websites.
  • Content Hierarchy & Responsive Design: Our style guide outlines website layouts, navigation, call-to-actions, and content organisation for optimal user flow, ensuring a consistent brand experience across all devices, from desktops to smartphones.

Empower Your Clients with Brand Consistency

A style guide is a living document that evolves alongside your agency and its clients. By prioritising client needs and focusing on clear communication, your style guide can become the foundation for a renewed level of brand consistency and client satisfaction.

Next Steps

Ready to create your own style guide? Here are some resources to get you started for your next Webflow project:

For more information on Webflow styling conventions, see Finsweet’s documentation for Client-First.

By investing in a strong style guide, you can ensure your brand (or your client's brand) speaks with a clear, consistent voice – a voice that will resonate with the audience and help it shine.

Manufacturing Companies Keep the World Moving

We believe in the power of manufacturing to drive progress and sustain our world. Your work is crucial, and we are passionately committed to helping you grow and succeed.