Web Design Trends 2024

It’s been over 30 years since the inception of the world-wide-web, and yet the web design landscape is still evolving, with new trends emerging every year. In 2024, we can expect to see a number of new and innovative web design trends taking off, especially for business websites. 

In this blog, we will discuss a few of the web design trends expected to be most popular in 2024.

UX Focused Design

In 2024, we can expect to see more business websites designed with the user in mind. This means websites will be easier to navigate, use, and understand. Freelance designer Pierre-Louis has put his own spin on UX design, but there are many ways to capture an audience and keep them clicking. What's your take?

Voice User Interface (VUI) Design 

In the past few years, we've seen a monumental shift in how individuals engage with technology. The emergence of VUIs has completely changed the dynamics of our interactions with a wide range of gadgets and services. Whether it's virtual assistants such as Siri and Alexa or voice-operated smart home systems, giving commands through voice has become an integral part of our everyday routines.

This surge has significantly influenced the realm of web design, presenting designers with fresh opportunities and complexities to navigate. In 2024, we can expect to see more business websites incorporating VUI design elements.

Sustainable and Eco-friendly Design

In a 2023 TravelPerk study surveying over 1000 businesses worldwide, 67% are working to increase their energy efficiency, and 57% are currently using energy-efficient or climate-friendly machinery, technologies, and equipment. Heading into 2024, we can only expect to see more businesses aligning their branding and website to radiate sustainable values through clever design.

Ultra Minimalism 

Ultra minimalism is a web design trend that focuses on using the bare essentials to create a simple and elegant design, and is often used by artists, creatives and agencies to reflect their core values and appeal to a market segment. This trend is also well-suited for businesses that want to create a professional and modern image like Studio Yoke.

Retro Futurism

Retro futurism is a design aesthetic that combines elements of retro and futuristic design. It is inspired by the visions of the future that were popular in the mid-20th century, such as those seen in science fiction novels, comic books and movies such as Blade Runner.

Retro futuristic designs often feature bold colours, geometric shapes, and streamlined designs. They may also incorporate elements of Art Deco, Googie architecture, and other retro design styles.

Retro Futurism

In 2024, we can expect to see more business websites using retro futurism design elements to create a unique and eye-catching look.

Y2K Effects

Trends are cyclical, returning to the public’s consciousness on average every 30 years. This could not be more true than for Y2K effects, which are making a comeback in the world of web design. But what are they?

Y2K effects are design elements that were popular in the late 1990s and early 2000s, and are often characterised by their use of bright colours, geometric shapes, and futuristic imagery.

Y2K Effects

Some specific examples of Y2K effects in web design include:

  • Neon colours
  • Metallics
  • Glitter effects
  • Gradients
  • Lens flares
  • Starbursts
  • Geometric shapes
  • Pixel art
  • Futuristic fonts
  • Animated GIFs

Y2K effects can be used today to create a sense of nostalgia, fun, and excitement on a website, but also to create a more modern and cutting-edge look. In 2024, we can expect to see more business websites using Y2K effects, such as neon colours, geometric shapes, and glitch effects.

Memphis Style Design

Memphis style design is a bold and colourful design style that was popular in the 1980s. It was created by the Memphis Group and is one of the most instantly recognisable design styles, blending Art deco with pop art. And now, it’s making its return. What do you think?

Memphis Style Design


Claymorphism is a web design trend that uses 3D clay-like elements to create a soft and playful look. It’s a relatively new design trend, but it has quickly become popular in a variety of industries, including web design, app design, and branding. It is often used to create a sense of warmth and friendliness, and it can also be used to create a more modern and cutting-edge look.

It’s characterised by:

  • Rounded shapes such as circles, ovals, and soft rectangles. These shapes can be used to create a sense of softness and playfulness.
  • Pastel colours such as light pink, blue, and yellow. These colours can be used to create a sense of warmth and friendliness.
  • Subtle shadows to create a sense of depth and dimension. These shadows can be used to make elements on your website appear to be floating or protruding from the page.

Want to find out more? Have a go playing around with this Claymorphism generator.

Parallax Scrolling

Parallax scrolling is a web design technique that creates the illusion of depth by moving different elements of a page at different speeds as the user scrolls. Our personal favourite is Delassus Group. What’s your favourite?

In 2024, we can expect to see more business websites using parallax scrolling to create a more engaging and immersive user experience.

Web Design Trends 2024 Summary

These are just a few of the web design trends expected to be popular in 2024. If you're looking to update your business website, consider incorporating some of these trends into your design to make your business stand out. Remember: keep up with the times, or fall behind!

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